ZapMind needed engaging 2D assets to support the launch of their puzzle and IQ challenge game. The project required a set of visual materials for social media promotion, in-game reward badges, and interactive ad creatives that would align with their branding and encourage user interaction.
What I Delivered:
• Instagram Ad Post
I created an eye-catching puzzle-based visual designed for Instagram. It features a brain teaser that invites user participation and links directly to the app — ideal for organic engagement and boosting downloads.
• Reward Badge Design
To enhance user motivation, I designed multiple in-game reward badges, including:
• A glowing "Brain Coin" badge
• A prestigious "Mastermind" badge
Each was crafted to fit seamlessly into the game's reward system and visual style.
• Promotional Motion Assets
I also designed vertical ad animations suitable for reels, stories, or paid ads. These were optimized for mobile-first viewing and reinforced the puzzle challenge theme.
I created an eye-catching puzzle-based visual designed for Instagram. It features a brain teaser that invites user participation and links directly to the app — ideal for organic engagement and boosting downloads.
• Reward Badge Design
To enhance user motivation, I designed multiple in-game reward badges, including:
• A glowing "Brain Coin" badge
• A prestigious "Mastermind" badge
Each was crafted to fit seamlessly into the game's reward system and visual style.
• Promotional Motion Assets
I also designed vertical ad animations suitable for reels, stories, or paid ads. These were optimized for mobile-first viewing and reinforced the puzzle challenge theme.
